My Work

I’m a copywriter who works with forward-thinking people & companies to develop brands, focus messaging, and create copy that connects.

Featured Project

Website re-Write:
A Diamond
in the rough

Recently, I partnered with the amazing Minneapolis-based boutique PR/marketing outfit Agency Squid as part of an integrated campaign for their client, the American Gem Trade Association.

This website re-write presented several challenges: Not only did the site contain 100+ pages of content, but the deadline was tight, corresponding with the AGTA’s largest annual tradeshow in Tucson, AZ. The website also needed to serve two distinct audiences: AGTA members and their clients.

The resulting site is, in my opinion, both a stand-alone gem and the crown jewel in the larger “Add More Color To Your Life” campaign.

Read more about Agency Squid’s integrated campaign here.

VIEW LIVE SITE

More work

I have experience working in-house, with agencies, and on a freelance basis. My expertise includes financial services, people with disabilities, food & agriculture, historical research, and more.