I’m a copywriter who works with forward-thinking people & companies to develop brands, focus messaging, and create copy that connects.
in the rough
Recently, I partnered with the amazing Minneapolis-based boutique PR/marketing outfit Agency Squid as part of an integrated campaign for their client, the American Gem Trade Association.
This website re-write presented several challenges: Not only did the site contain 100+ pages of content, but the deadline was tight, corresponding with the AGTA’s largest annual tradeshow in Tucson, AZ. The website also needed to serve two distinct audiences: AGTA members and their clients.
The resulting site is, in my opinion, both a stand-alone gem and the crown jewel in the larger “Add More Color To Your Life” campaign.
Read more about Agency Squid’s integrated campaign here.
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